CHAPTER 11

Covering Planned Events

CONTENTS

Introduction

Press Conferences

Political Press Conferences

Promotional Press Conferences

Emergency Press Conferences

Covering the Press Conference

Interviewing Around the Press Conference

Finding Workable Video

Meetings

Virtual Press Conferences

Summary

KEY WORDS

Cold Open

Feature Event

Grand Opening

Meeting

Objectivity

Political Campaign

Press Conference

Subjectivity

INTRODUCTION

On a slow day with no breaking stories and little spot news, planned events can save a newscast. The benefits of a planned event are easy to see: The location is given beforehand, the time and date are scheduled well in advance, background information of the event is given upfront, and phone numbers of the principal players ...

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