CHAPTER 16 Delivering the News

 

 

 

CONTENTS

Introduction

Appearance

Credibility

One-Way Communication

Delivery, Pacing, and Dialects

Reading the Teleprompter

Listening to Yourself

Correct Pronunciation

Marking Copy

Characteristics of Successful Anchors

Cosmetics

Before the Newscast

Mic Levels

Virtual News Sets

Online Delivery

Summary

Test Your Knowledge

Exercises

KEY WORDS

Cosmetics

Credibility

Delivery

Dialect

Marking Copy

Noninteractive    Entertainment

Pacing

Pronunciation

INTRODUCTION

Many of you have hopes of anchoring news. How long it takes you to end up at the anchor desk depends mainly on two factors. The first one is talent, which is your ability to deliver the news. The second consideration is the size of the market in which ...

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