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Broadcasting Happiness: The Science of Igniting and Sustaining Positive Change by Michelle Gielan

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8

GO VIRAL

Generate Contagious Optimism

They call her Sparkette. If you didn’t know her and you got into an elevator at Nationwide Insurance in Columbus, Ohio, you might think the woman standing there was a bit crazy. Chances are you’d see Sparkette standing in her professional business suit, maybe heading to an important meeting with senior leadership to discuss learning and development strategies, and she’d be carrying a frog. The fact that the frog is an orange stuffed toy probably doesn’t make this sound any less unusual. But if you ask her why she is holding a frog, you’ll understand why this “crazy” woman is one of the most powerful forces of cultural change across several Fortune 100 companies.

Sparkette gained her nickname because she ...

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