The research that I have been conducting with Arianna Huffington and Shawn Achor is ongoing and some of the findings were not available by the time of publication. The Journalist Manifesto is a living document, and it lives online. It can be found and shared at Here is a sampling.



New research from the fields of advertising, positive psychology, and neuroscience shows that abandoning the current model of news coverage and adopting Transformative Journalism is better for advertisers, better for the bottom line, better for the public’s health, and better for society.


Some who have not thought deeply about the media mistakenly create a false binary: ...

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