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BSS: Brilliant Communication by Patrick Forsyth

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PRESS RELEASES

Certain documents need a special approach, because of the way they are regarded within the business world and how they are usually experienced. Where a particular format exists, it is worth following carefully, especially when the format is dictated by the recipients of the document.

As an example of a kind of writing that needs to be undertaken with particular precision, we turn to an important element of communications with the media, namely, press releases. These are written communications designed to prompt a mention of something that can be described as “news” about an organization in various media.

Press releases demand that certain conventions are observed; at least, editors will pay more attention to press releases that ...

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