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BSS Managing in the Discomfort Zone by Patrick Forsyth

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Setting clear objectives

The oldest management maxim of all says that if you do not know where you are going, any road will do. Setting clear and appropriate objectives is a key part of planning almost anything; something that literally creates a foundation for success.

A much-quoted acronym can provide a good guide here: SMART. This stands for:

SPECIFIC
MEASURABLE
ACHIEVABLE
REALISTIC
TIMED

As an example you might regard objectives linked to your reading of this book as:

•   Specific To enable you to spot danger areas where potential discomfort may delay action, and deal with such situations positively

•   Measurable To ensure (measurable) action takes place afterwards (here you might link to any appropriate measure: from agreements to follow-up ...

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