CHAPTER 10
Fail Better Can Change the World
Before moving on to our big ideas for changing the world, we thought we’d reflect briefly on how we got here.
Our Own Journey
Having invested in our own planning, project mapping, and predictions, tried many experiments, and explored how to embed what we’ve learned, we followed our own advice to reach this point.
We began working together when we realized that our professional experience had shown each of us many project failures—and that our grounding in research provided promising ideas for how to address them. We experimented with various iterations of our methods in many different organizations over the course of close to ten years, documenting our efforts at each step. Along the way, we encountered ...
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