Build a Successful Business: The Entrepreneurship Collection (10 Items)

Appendix B

How to Give a Killer Presentation

by Chris Anderson

Editor’s note: Though giving a TED Talk to a large, diverse audience is different from presenting a business case to the handful of stakeholders who will assess your project’s value, this article provides helpful tips on crafting and delivering your message.

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with ...