Book description
Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple.Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from justan idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business.
- Create and deploy grassroots as well as more traditional marketing plans
- Engage in the community of developers and companies that will hire you and vice versa
- Effecively buy and sell your time and talents to grow your business while remaining agile
Table of contents
- Cover
- Front Matter
- 1. Build the Offer
- 2. Beyond Services
- 3. Hiring and Human Resources
- 4. Accounting 101
- 5. Buy Software to Automate the Business
- 6. Make Friends: Develop Partnerships
- 7. Engage in Free and Guerrilla Marketing
- 8. Using Public Relations
- 9. Advertising
- 10. The Art of Selling
- 11. Diversifying Your Portfolio
- 12. When to Stop Growing
- 13. Sell the Company
- 14. The Part-Time Owner
- 15. Buying Companies
- 16. Running a Consulting Practice Inside a Larger Company
- Back Matter
Product information
- Title: Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups
- Author(s):
- Release date: August 2018
- Publisher(s): Apress
- ISBN: 9781484238356
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