O'Reilly logo

Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups by Charles Edge

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

© Charles Edge 2018
Charles EdgeBuild, Run, and Sell Your Apple Consulting Practicehttps://doi.org/10.1007/978-1-4842-3835-6_7

7. Engage in Free and Guerrilla Marketing

Charles Edge1 
(1)
Minneapolis, Minnesota, USA
 

What is guerrilla marketing? Guerrilla marketing is a strategy to advertise unconventionally. Guerrilla marketing is a tactic usually used by smaller organizations with limited budgets. Why guerrilla marketing? Well, not everyone has $1 million per month to spend on marketing, do they? But beyond that, most guerrilla marketing tactics that work will be legitimate—more legitimate than buying advertising.

Guerrilla tactics will get your name out there and start building brand recognition. Some will totally miss the mark; others will net you ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required