What is guerrilla marketing? Guerrilla marketing is a strategy to advertise unconventionally. Guerrilla marketing is a tactic usually used by smaller organizations with limited budgets. Why guerrilla marketing? Well, not everyone has $1 million per month to spend on marketing, do they? But beyond that, most guerrilla marketing tactics that work will be legitimate—more legitimate than buying advertising.
Guerrilla tactics will get your name out there and start building brand recognition. Some will totally miss the mark; others will net you ...