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Build Your Own Wicked Wordpress Themes by Jeffrey Way, Brandon R. Jones, Alan Cole, Raena Jackson Armitage

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Chapter 2Planning Your Theme

Before you even fire up Photoshop or your favorite code editor, it’s important to define some goals for the WordPress theme that you’ll be building. What function will it serve for its visitors? How should it assist the content authors or publishers who’ll be using it? Answering these questions early on will save time, energy, and money in the long run.

This chapter will help to refine your vision for a theme into a lean, mean, focused set of directives, becoming your personal road map during the design process (which we’ll jump into in the next chapter).

Once you’ve designed a WordPress theme, there’s a lot that will be out of your control. Individual authors will use your theme in ways that are impossible to predict. ...

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