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Build Your Own Wicked Wordpress Themes by Jeffrey Way, Brandon R. Jones, Alan Cole, Raena Jackson Armitage

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Chapter 8Selling Your Theme

So, you’ve built a gorgeous, usable, robust, and customizable theme. Now what? It’s time to take it to market! As designers and developers, it can be difficult to make the shift into becoming salespeople for the stuff we build, so this chapter is intended as a guide to the world of selling WordPress themes.

Itʼs a common misconception that, because WordPress—and consequently, any themes developed on top of it—is bound to the General Public License (GPL), designers are unable to profit from selling them. Luckily, this is far from the truth—as I’m sure you’ve already guessed from the very existence of this chapter.

We’ll start by deconstructing this myth, and move into what you can do to make your theme more attractive ...

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