I’m going to make an assumption before we move on, and that is you’re already on Facebook. If I’m wrong, your first task is to sign up for Facebook. As I’m quite confident in that first assumption, though, I won’t be running through all the steps you need to take to sign up—except to say, “Go to Facebook, click the
Sign Up button, and take it from there.”
[Pauses for a moment] All signed up then? Good! Let’s continue.
We’re setting up a Facebook Page. That sounds awfully generic, doesn’t it? After all, every web page is a page, really. But no! This one has a capital P. It’s a special kind of page.
Joking aside, Facebook’s concept of a Page is really to differentiate it from a personal profile or a wall. A Page ...