CHAPTER 11

The Joy of Giving Back

Caring people and companies care about giving back through philanthropy, mentoring, and volunteering. Giving back is the best reflection of who you really are.

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There are many practical reasons to give back to the communities that support your business. Consultants will tell you that meaningful community outreach improves your corporate image and brand reputation. Business studies suggest it strengthens customer retention and stakeholder value. Rutgers University reports that employees who participated in employer-encouraged community or social outreach were 2:1 more satisfied with their jobs. As compelling as ...

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