Building a Business with a Beat: Leadership Lessons from Jazzercise—An Empire Built on Passion, Purpose, and Heart

CHAPTER 8

Create a Purposeful Culture

Why are you in business in the first place? The answer to this fundamental question—whether it’s to make money, work in a start-up or large corporation, or make a difference in your customers’ lives—circumscribes every aspect of your business, workplace, and culture.

A few years back, in his “groundbreaking” management book Reinventing Organizations, Belgian author Frederic Laloux proclaimed, “Organizations are moving forward along an evolutionary spectrum, toward self-management, wholeness, and a deeper sense of purpose.” Respected scholars, business schools, and consultants all over the world hailed Laloux’s ...