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Building a Customer-Centric Culture by MIT Sloan Management Review

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Introduction

Cultivating a satisfied and loyal customer base requires a blend of tactics that will have a positive impact on peoples’ attitudes. Among other things, companies should respect their customers’ time, respect their data privacy, and treat them with respect when something goes wrong. This collection of articles from MIT Sloan Management Review looks at such strategies and real-world examples of customer-centricity in action.

From “Supply Chains Built for Speed and Customization”:

  • As technologies like 3-D printing begin to bring personalized manufacturing to scale, a new “high-speed bespoke” supply chain model is starting to emerge.
  • Intrigued by a new product you saw in a YouTube video? Soon you may be able to personalize it, order ...

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