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Supply Chains Built for Speed and Customization
A New Supply Chain Option
The Model in Action
Barriers to Adoption
Which Features Increase Customer Retention?
Attracting Customers Versus Retaining Them
Implications of Our Findings
Putting Our Insights Into Practice
The Coming Consumer Data Wars
Improving Customer Service and Security With Data Analytics
The Power of Consumer Stories in Digital Marketing
Relating to Stories
Evaluating the Impact
Leveraging Consumers’ Stories
How Should You Calculate Customer Lifetime Value?
How Customers View Self-Service Technologies
Need for Employee Interaction
What Unhappy Customers Want
A New Approach to Complaint ...