Building a Data Culture: The Usage and Flow Data Culture Model

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

G. W. Griffin, D. HolcombBuilding a Data Culturehttps://doi.org/10.1007/978-1-4842-9966-1_2

2. The Current State

Gary W. Griffin¹   and David Holcomb²

(1)

Jacksonville, FL, USA

(2)

Berryville, VA, USA

 

Digital transformation spending is estimated to be $2.16 trillion in 2023, soaring to $3.4 trillion by 2026, according to Statista (2023). Organizations must understand who they are and what they want to be. English satirist Sir Terence Pratchett once wrote, “If you do not know where you come from, then you don’t know where you are, and if you don’t know where you are, then you don’t know where you’re going.” Understanding how your organization reached its current ...