Building a Data Culture: The Usage and Flow Data Culture Model

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

G. W. Griffin, D. HolcombBuilding a Data Culturehttps://doi.org/10.1007/978-1-4842-9966-1_8

8. Nurturing Communication and Collaboration

Gary W. Griffin¹   and David Holcomb²

(1)

Jacksonville, FL, USA

(2)

Berryville, VA, USA

 

Sir Malcolm Bradbury said, “Culture is a way of coping with the world by defining it in detail.” Selecting the right culture will offer a detailed definition or focus to achieving these goals. In the Usage and Flow Data Culture Model (UFDCM), each culture has varying degrees of Data Flow and Data Usage to realize the organization’s goals. Building a mature data culture goes beyond implementing advanced technologies and tools; it requires ...