Building a Design-Driven Corporate Culture

Book Description

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Discover the six core elements of the sustainably design-driven company: the elements of world-class “experience chain management.”

Six core aspects of a design driven company form the acronym FLAVOR: your mnemonic for easily recalling what to focus on as you strive towards experience chain management. The letters stand for: Flexible, Long-term vision, Authentic, Vigilant, Original, and Repeatable. Now, let’s zoom in and explore what these mean and how they must synchronize....

Table of Contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product Information

  • Title: Building a Design-Driven Corporate Culture
  • Author(s): Robert Brunner, Stewart Emery, Russ Hall
  • Release date: February 2010
  • Publisher(s): Pearson
  • ISBN: 9780132476249