Building a Design-Driven Corporate Culture

Robert Brunner and Stewart Emery with Russ Hall

Life and business are all about change, and that calls for an approach that centers around a culture built to deal with change. A design-driven company has that. Who is to say that Apple, IKEA, BMW, and others may not stumble? But it’s less likely if they stay true to the course they are on. So, we’re not giving you models to watch and copy, but examples of what works or doesn’t work so you can understand the design-driven approach. It is up to you to ensure that the ultimate all-around experience of the customer for your products and services is positive. This approach is only successful if you do all of it right and keep doing all of it right. A design-driven ...