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Building a Digital Repository Program with Limited Resources by Abby Clobridge

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7

Content recruitment and marketing

Introduction

Content is the heart and soul of any repository program. Without interesting, carefully curated collections, the repository program’s success will be limited. Fortunately, all institutions have access to a seemingly unlimited mass of potential content. It is the role of the repository steering committee and the repository coordinator to seek out potential content owners and build relationships with partners.

Guiding principles

Some principles to keep in mind as you solicit potential collections:

Don’t make it about the library.

While it is a library-run program and service, it is designed to support the institution as a whole. Make that clear to content owners. The program is designed to ...

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