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List of Illustrations
Chapter 1. Introduction to Marketing Planning
Chapter 2. The Situation Analysis
Chapter 3. Analyzing the Target Market, Part 1: Marketing Research
Chapter 4. Analyzing the Target Market, Part 2: Consumer Behavior and the Target Marketing Process (Segmentation, Targeting, and Positioning)
Chapter 5. Marketing Objectives and Strategy Formulation
Chapter 6. Planning for Products and Brands
Chapter 7. Planning for Pricing
Chapter 8. Planning for Integrated Marketing Communications
Chapter 9. Planning for Distribution Channels and Market Logistics
Chapter 10. Marketing Implementation and Control
Appendix: Pindari Boomerang Factory Marketing Plan Example
Announcing the Business ...