Skip to Content
Building a Marketing Plan
book

Building a Marketing Plan

by Ho Yin Wong
July 2011
Beginner content levelBeginner
238 pages
5h 11m
English
Business Expert Press
Content preview from Building a Marketing Plan

Foreword

Operating a business requires many skills. A business must have its goals and products; it must know its markets, operate efficiently, have good staff, manage those staff effectively and efficiently, adhere to many regulations and laws, and market effectively. Out of this mix, the business must produce a profit year after year. Since the mid-1900s the world of business has become more competitive every year—yes, every year. Never has this increase in competitiveness been more apparent than now, following the economic upheaval over the last 3 years. So, why do some businesses prosper while others struggle or fail? In many cases the answer is simple: Struggling businesses have no practical or effective marketing plan that optimizes and ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Brilliant Marketing Plans

Brilliant Marketing Plans

Ian Linton

Publisher Resources

ISBN: 9781606491591