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Building a Marketing Plan
book

Building a Marketing Plan

by Ho Yin Wong
July 2011
Beginner content levelBeginner
238 pages
5h 11m
English
Business Expert Press
Content preview from Building a Marketing Plan

Acknowledgments

We would like to sincerely thank the following people for reviewing the manuscript:

Kelly Choong

Lecturer, University of the Sunshine Coast, Australia

Professor Harish C. Chopra

Visiting Faculty, R. A. Podar Institute of Management, University of Rajasthan, Jaipur, India

Formerly Fellow at the University of Mauritius, Mauritius

Bob Green

Lecturer, CQUniversity, Australia

Assistant Professor Jia-Yi Hung

Department of Health Administration, Tzu Chi College of Technology, Taiwan

Ronda MacLeod

Lecturer, CQUniversity, Australia.

Professor Bill Merrilees

Department of Marketing, Griffith Business School, Griffith University, Australia

Barry Mitchell

Lecturer, CQUniversity, Australia

Associate Professor Anthony Ward

Adjunct Faculty, ...

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Publisher Resources

ISBN: 9781606491591