Notes

Chapter 1

1. American Marketing Association (2010), p. 3.

2. Ferrell et al. (2002).

3. Ryals and Rogers (2007).

4. McDonald (1989).

Chapter 2

1. Cohen (2005).

2. Reed (1997).

3. Reed (1997).

4. Stevens et al. (1991), p. 60.

5. Reed (1997).

6. Stevens et al. (1991).

7. Hamper and Baugh (1990).

8. Reed (1997).

9. Bell (1987).

10. Hamper and Baugh (1990), p. 28.

11. Reed (1997).

12. Hamper and Baugh (1990).

13. Hiebing and Cooper (1990).

14. Jain (1993).

15. Hamper and Baugh (1990).

16. Hamper and Baugh (1990).

17. Hamper and Baugh (1990).

18. Jain (1993).

19. Stevens et al. (1991).

20. Reed (1997).

21. Bell (1987).

22. Jain (1993).

23. Reed (1997).

24. Reed (1997).

25. Reed (1997).

26. Kotler et al. (2010).

27. Kotler et al. (2010).

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