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Building a Marketing Plan
book

Building a Marketing Plan

by Ho Yin Wong
July 2011
Beginner content levelBeginner
238 pages
5h 11m
English
Business Expert Press
Content preview from Building a Marketing Plan

Notes

Chapter 1

1. American Marketing Association (2010), p. 3.

2. Ferrell et al. (2002).

3. Ryals and Rogers (2007).

4. McDonald (1989).

Chapter 2

1. Cohen (2005).

2. Reed (1997).

3. Reed (1997).

4. Stevens et al. (1991), p. 60.

5. Reed (1997).

6. Stevens et al. (1991).

7. Hamper and Baugh (1990).

8. Reed (1997).

9. Bell (1987).

10. Hamper and Baugh (1990), p. 28.

11. Reed (1997).

12. Hamper and Baugh (1990).

13. Hiebing and Cooper (1990).

14. Jain (1993).

15. Hamper and Baugh (1990).

16. Hamper and Baugh (1990).

17. Hamper and Baugh (1990).

18. Jain (1993).

19. Stevens et al. (1991).

20. Reed (1997).

21. Bell (1987).

22. Jain (1993).

23. Reed (1997).

24. Reed (1997).

25. Reed (1997).

26. Kotler et al. (2010).

27. Kotler et al. (2010).

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Publisher Resources

ISBN: 9781606491591