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Building a Recommendation Engine with Scala by Saleem Ansari

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Chapter 3. Conceptualizing an E-Commerce Store

In this chapter, we continue with the following topics:

  • Introduction to e-commerce
  • Importance of recommender systems
  • Types of recommendation methods
  • Introduction to e-commerce

E-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals.

E-commerce also pertains to any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.

In 1993, Joe Pine argued that companies need to shift from the old world of mass production where standardized ...

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