Metrics and Accountability
For a social entrepreneur, there are two main reasons to keep metrics for your enterprise. The first is to help manage your business: to measure progress in achieving the mission, to assess the efficiency and effectiveness of your operations (value chain) and organization, and to validate whether your business model is working as planned. The second reason relates to raising money. The individuals or organizations providing financing for your enterprise will want to know what return/impact their funds are enabling. In some countries, social businesses will also need metrics to comply with auditing and regulatory requirements.
In this chapter you will create a metrics dashboard using metrics in four categories, ...