Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024

N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_12

12. Strategic Insights Through Customer Value Modeling: Unveiling the Key Drivers of Customer Success

Madhavi Sripathi¹  , T. S. Leelavati² and T. Hemanth Kumar³

(1)

Associate Professor, Department of Business and Management Studies, SRGEC, Gudlavalleru, Andhra Pradesh, India

(2)

Assistant Professor, Department of Business and Management Studies, SRGEC, Gudlavalleru, Andhra Pradesh, India

(3)

Assistant Professor, Department of Business and Management Studies, SRGEC, Gudlavalleru, Andhra Pradesh, India

 

 

Madhavi Sripathi

Email: [e-mail]

In ...