© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_5

5. AI-Based Decisive Model for Customer Segmentation in the Fashion Industry

Pooja Chopra1   and Munish Gupta2  
(1)
Assistant Professor, School of Computer Applications, Lovely Professional University, Phagwara, Punjab, India
(2)
Assistant Professor, Chandigarh University, Mohali, Punjab, India
 
 
Pooja Chopra (Corresponding author)
 
Munish Gupta

The use of AI in the fashion business has altered traditional practices. In numerous ways, AI has benefited the fashion industry. Tools like predictive analytics ...

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