Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024

N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_6

6. Analyzing Customer Satisfaction of Hotel Booking Applications: A Sentimental Analysis Approach

Anshul Saxena¹  , Rehan Mathew Kuruvilla², Jayant Mahajan³ and Sunil Vakayil LIBA⁴

(1)

Christ University, Bengaluru, Karnataka, India

(2)

Christ University, Bengaluru, Karnataka, India

(3)

Christ University, Bengaluru, Karnataka, India

(4)

Chennai, Tamil Nadu, India

 

 

Anshul Saxena

Email: [e-mail]

When selecting hotels, travelers often turn to customer reviews for insights. However, navigating through these detailed reviews can be time consuming. ...