Building an Effective Data Science Practice: A Framework to Bootstrap and Manage a Successful Data Science Practice

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022

V. Raina, S. KrishnamurthyBuilding an Effective Data Science Practicehttps://doi.org/10.1007/978-1-4842-7419-4_9

9. Recommendations

Vineet Raina¹   and Srinath Krishnamurthy¹

(1)

Pune, India

 

Once upon a time, you may have had a close friend recommending a book, song, or movie to you – since the friend knew your “tastes,” you would typically check out their recommendations.

In the online world today, websites and mobile apps (and the companies that build them) have collected data about all their visitors and customers at a granular level of possibly each click that has happened on the website/app. This data includes every book/song/movie/product they have purchased/rejected ...