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252 CHAPTER 6 Web Usage Mining
6.5.3 Association Mining of Web Usage
In this section, we will look at an application of association mining to web usage conducted
by Batista and Silva (2002). Publico On-Line is a daily online newspaper in Portugal. Like on
many newspaper sites, the newspaper staff enters articles into a system, which then creates the
online edition using these articles. The process includes formatting the articles and generating
a navigable web structure. The articles are grouped based on themes into sections such as
society, local news, international news, culture, and ...