About This Book

Purpose

This book is designed for the student wanting to prepare for their professional career who recognizes the need for understanding of both the mechanics and the concepts of predominant analytic modeling tools and also how to apply methods in solving real-world business problems. This book is also designed to meet the needs of the practitioner who wants to obtain a hands-on understanding of business analytics to make better decisions from data and models and to apply these concepts and tools to business analytics projects.

Is This Book for You?

This book is for you if you want to explore the use of analytics for making better business decisions, and have either been intimidated by books that focus on the technical details ...

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