2An Overview of the Business Analytics Process
In this chapter, we describe a number of approaches for managing data mining and analytics projects, and introduce a methodology that we refer to as the Business Analytics Process (BAP). We walk through the key steps in this process, along with the core activities completed within each step. In later chapters we revisit these steps and introduce concepts and techniques used throughout the process.
Commonly Used Process Models
In a business setting, analytics projects can be complex, involving large amounts of ...