2An Overview of the Business Analytics Process

Introduction

Commonly Used Process Models

The Business Analytics Process

Define the Problem

Prepare for Modeling

Modeling

Deploy Model

Monitor Performance

Conclusion

References

Introduction

In this chapter, we describe a number of approaches for managing data mining and analytics projects, and introduce a methodology that we refer to as the Business Analytics Process (BAP). We walk through the key steps in this process, along with the core activities completed within each step. In later chapters we revisit these steps and introduce concepts and techniques used throughout the process.

Commonly Used Process Models

In a business setting, analytics projects can be complex, involving large amounts of ...

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