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Building Bots with Node.js by Madan Bhintade, Eduardo Freitas

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Chapter 1. The Rise of Bots – Getting the Message Across

Nowadays customers are demanding to communicate with brands, companies, and organizations as casually as they talk to their friends, and they expect an immediate response. Providing that level of service is quite impractical, if not rather logistically impossible to achieve for most organizations, without using some form of automation.

Until recently, the limitations of automated technology meant compromising the seamless, robust experience that's been proven to create loyal customers. Running a call center is an expensive undertaking and yet in order to be able to provide that instant communication channel with customers, most brands and companies opted to do this, in order to provide that ...

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