Appendix B
WORKSHEETS
You will find worksheets here that can be used to start a conversation with your leadership to clarify how you will suitably apply brand community principles to grow the right community for you.
Obviously there is too much diversity among organizations and goals for any static tool to serve all. You can start by reflecting on foundational ideas to ensure that you are building toward something that’s suitable for your vision.
Worksheet 1: Selecting Founding Members
You start a community with a foundation of only a few members.
If you already have dedicated founding members in your community but haven’t recognized them with such a title, then it’s never too late to express appreciation for their commitment.
The following ...
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