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CONTENT STRATEGY

Content for community building means many things to many people. We’ve seen the term used to describe anything created to support a community. This includes the text on forms, large celebration events, and all the postings, announcements, and invitations for those events. It is hard to talk about appropriate content when the term refers to everything in every medium for everybody.

Here, the term community content describes resources and experiences that support three goals:

  1. Organizing participants
  2. Connecting participants emotionally
  3. Educating participants in a manner consistent with community values and goals

Understanding how content can help and harm is deeply connected to understanding your members. If you aren’t sure ...

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