10
MOTIVATION AND ENCOURAGING PARTICIPATION
The use of incentives, rewards, and acknowledgments to encourage participation is an area that unskilled leaders often get painfully wrong. Misunderstanding how members are motivated, and “rewarding” them inappropriately, can destroy goodwill and a community.
Good leaders encourage participation regularly and often. Although incentives and rewards may appear similar, they are not. Misunderstand the difference and you will exasperate your community’s participants and appear emotionally tone-deaf.
The complexity of incentives, rewards, achievements, and acknowledgments can go very deep. The following simplified discussion will help you avoid destructive practices and notice enriching opportunities.
Get Building Brand Communities now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
