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Building Business Websites with Squarespace 7 by Miko Coffey

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Creating a sitemap

Your sitemap lays out the overall structure of your website, acting as a blueprint for building. The sitemap is the foundation of your information architecture, which is a fancy word to describe the way in which visitors move around your site. Good information architecture is essential to enable your target audience to take the desired actions on your site. If visitors can't easily find what they need, they will leave—in an instant.

Even if you start out by writing things on paper, it's a good idea to make an electronic version of your sitemap, because you will be able to copy/paste page titles directly into Squarespace later.

Some people like to use software such as Microsoft PowerPoint, Apple Keynote, or Google Drive Drawings ...

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