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How to approach the implementation of social media technologies

Abstract:

A discussion of the benefits of planning a social media presence prior to implementation. Social media participation is more a conversation than a lecture, so libraries need to be aware of this two-way nature of social media. Building a community means nurturing all the connections involved. It is important to listen to the people who make up the potential audience and involve them in planning; and then to constantly listen to them. Some of the deceptive aspects of the monitoring of social media are discussed. The results of a survey of academic librarians in nine libraries and their social media networking experiences are detailed, reviewed and explored.

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