Defining the impact and measuring the success of social media networking in academic libraries is difficult. Establishing assessment methods is important in order to know if the goals outlined for social media have been met. What should you evaluate and how? A list (with descriptions) of some tools available to define, analyze, and measure social media impact is included.
Key words
social media impact
social media assessment
social media metrics
evaluation
assessment tools
Although much information can be found about how businesses measure their social media success, there is very little information available on how to define, analyze, and measure the ...
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