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Building Communities by Denise Garofalo

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6

Evaluating the impact of social media in academic libraries

Abstract:

Defining the impact and measuring the success of social media networking in academic libraries is difficult. Establishing assessment methods is important in order to know if the goals outlined for social media have been met. What should you evaluate and how? A list (with descriptions) of some tools available to define, analyze, and measure social media impact is included.

Key words

social media impact

social media assessment

social media metrics

evaluation

assessment tools

How to evaluate

Although much information can be found about how businesses measure their social media success, there is very little information available on how to define, analyze, and measure the ...

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