Building Digital Experience Platforms: A Guide to Developing Next-Generation Enterprise Applications

© Shailesh Kumar Shivakumar, Sourabhh Sethii 2019

Shailesh Kumar Shivakumar and Sourabhh SethiiBuilding Digital Experience Platformshttps://doi.org/10.1007/978-1-4842-4303-9_1

1. Introduction to Digital Experience Platforms

Shailesh Kumar Shivakumar¹  and Sourabhh Sethii²

(1)

Bangalore, Karnataka, India

(2)

Jammu, Jammu and Kashmir, India

 

The digital strategy of all organizations primarily focuses on providing rich and engaging user experience. Customer experience-focused strategy leads to increased customer engagement, which in turn increases key success metrics such as site traffic, repeated visits, conversion rate, and such.

Digital experience platforms (DXPs) provide an integrated set of technologies built on platform philosophy to engage users throughout ...