Chapter 4
Nailing SEO Basics: Search Engine Optimization 101
IN THIS CHAPTER
Thinking like search engines
Learning how search engines rate content
Doing things the right way (as a white hat)
Gaining popularity and getting in with the “popular” group online
Using structured data to your advantage
Grasping the concepts in this chapter and applying them to your online ventures will exponentially increase your chances of building a successful website that users can find when searching. The insights in this chapter form the foundation of how websites gain visibility online, and undoubtedly, you want your site to be discovered.
Many self-made website creators, who aren't professional developers, often overlook the information presented in this chapter. That's a shame, because it doesn’t matter how fantastic your site looks or how great the information on it is if your potential customers/users can't find you. This chapter explains how to make sure that doesn’t happen. For lots more about ...
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