Chapter 5
Killing It with Keywords
IN THIS CHAPTER
Learning about different types of keywords
Understanding why you should choose certain keywords and not others
Thinking strategically
Crafting a solid keyword list
Keywords are one of the keys to your website's success, so let’s put these nuggets of information on your keychain. This chapter explains what keywords are and then shows you how to pick the best ones so that search engines list your site appropriately when users search.
Understanding Keyword Types
Keyword is a term you hear a lot in relation to the Internet. The word “keyword” refers to words you type into a search engine to find something. Keyword is used when discussing SEO (search engine optimization; covered in depth in Chapter 4) to mean one or multiple words strung together (even though keyword is singular). You'll also see the term keyword phrase.
Keywords are the foundation of SEO. Search engines index all the words on the Internet and use their algorithms to determine what different websites offer based on the text on their website. Their web crawlers take ...
Get Building DIY Websites For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
