Chapter 7
Content Scaffold: Supporting Your Website’s Information
IN THIS CHAPTER
Building content with its purpose in mind
Building your service pages
Creating support pages for nonprofits
Creating amazing showcase pages
Adding blog posts
Brainstorming your homepage
Building your homepage
This chapter is all about providing your visitors with the information that matches their search intent, SEO strategies so search engines return your website in the SERP, keeping people on your website, building trust, and most of all, ensuring that you have place for everything and everything in its place.
In Chapter 6, you created your sitemap, so it’s time to figure out what information you want to include on each page of your website. You don’t need to write down the exact words you want to include ...
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