Chapter 11
Generating Leads from Your Website
IN THIS CHAPTER
Using forms to gather leads and convert visitors
Setting up notifications and confirmations
Squelching submission spam
Integrating forms with other platforms
Creating compelling CTAs
I'm willing to bet that your website's main goal is to generate leads or to make direct sales. So far, you've set the foundation for your site, nailed down your message, integrated keywords, and incorporated SEO basics. You've organized your content, determined what goes on each page, and followed the basics of web design. After all this preparation to attract and retain visitors, the next step is to prompt visitors to seek your solution to their challenges. This chapter guides you through strategies to capture and engage with potential leads effectively, using your amazing new tool, your website!
Understanding and Using Forms
You may be wondering if you even need a form on your site and whether visitors will fill them out. I am here to ...
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