Chapter 7. Using ASP.NET to Implement Product Spotlights

IN THIS CHAPTER

Objectives

  • Understand what a product spotlight is.

  • Learn about the database objects created to support product spotlights in MyGolfGear.NET.

  • Understand how the code behind class for the product spotlight feature was implemented.

  • Learn how the featured item page was created and how it is used by MyGolfGear.NET to support the product spotlight feature.

Many of today's most popular Web sites (such as Chipshot.com) spotlight different items on their home page in an attempt to increase sales. By strategically pointing out items that either are not selling well on their own or that have higher margins associated with them, retailers can improve their bottom line. When a Web site ...

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