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Building E-commerce Sites with VirtueMart Cookbook by John Horton

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Writing great metadata

Ever looked at the source code of your Joomla!/VirtueMart site?

Apart from the potential information that the search engines can gather about the content on your website, it also has an effect on the likelihood or not of a potential visitor clicking on your link.

Getting ready

The following table provides a quick explanation of the types of metadata:

Type

How it appears in source

Explanation

description

<meta name="description" content="our words here"/>

This is almost certainly the most useful of all the metadata. Not only do all the major search engines read this to help assess the content of the page but often it will be used in their actual search results also.

keywords

<meta name="keywords" content="keyword1, ...

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