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Building E-commerce Sites with VirtueMart Cookbook by John Horton

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Personalizing your store content with Sourcerer

There is no end of tricks you can perform with Sourcerer. Anything that can be done in PHP, JavaScript, HTML, or CSS can be neatly placed on any page at just about any place and without having to hack around with the Joomla! or VirtueMart code.

In this recipe we will see how easy it is to personalize a product description. That is, to use the customer's name as if speaking to them personally. It is a sales technique used by bricks and mortar stores and can make a difference to how your customer feels about you and your products.

Getting ready

Make sure you have Sourcerer installed. If you didn't follow the previous recipe Installing Sourcerer this will help you to set it up in just a few minutes.

How ...

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